I once watched a talented analyst present forty slides of beautiful charts to a board, and lose the room by slide three. The work was…
Say “data governance” in a leadership meeting and watch the energy drain from the room. It sounds like committees, policy documents and red tape —…
“We’ve bought the tools. We’ve got the data. So why do we still wait three weeks for an answer?” That question, from a founder who’d…
Every analytics conversation I’m brought into starts the same way. A leader shows me a wall of dashboards and asks, “Why aren’t we getting more…
Over the past 15 years, I’ve helped build analytics capabilities at more than 50 companies. Retail giants, fintechs, fast-growth startups, government bodies. The ones that…
GA4 server-side migration is the hottest topic in analytics right now. Every conference I attend, every Slack community I’m in, someone asks: “Should we move…
Gartner estimates that poor data quality costs organisations an average of $12.9 million annually. That number sounds dramatic until you realise it’s actually conservative. The…
“Data-driven” might be the most overused phrase in business today. Every company claims to be data-driven. It’s in the job descriptions, the investor decks, the…
Every SaaS dashboard I’ve ever reviewed starts the same way: MRR at the top, churn rate underneath, maybe a line chart showing both over time.…
“What will I actually get for £50K?” That’s the question I hear more than any other. Whether it’s a CFO reviewing budgets, a CMO defending…