Fintech customer acquisition costs have risen roughly 60% since 2020. I’ve watched this trend accelerate from both sides of the table — first as a…
I’ve sat on both sides of this decision. For years, I built and led in-house analytics teams at Barclays and Deliveroo. I hired analysts, managed…
Every Monday morning at Deliveroo, our executive team gathered around one screen. Not to look at revenue (that number was already in everyone’s inbox). We…
I’ve seen it more times than I can count. A marketing team spends six figures on their analytics stack, only to discover that 20-40% of…
Search is changing faster than ever. With Google AI Overviews now appearing in over 50% of searches and 58.5% of searches ending without a click,…
Third-party cookies are already dead in Safari and Firefox. Chrome still holds 65% of browser market share, but the writing is on the wall: the…