Business analytics strategy and data-driven decision making
Gartner estimates that poor data quality costs organisations an average of $12.9 million annually. That number sounds dramatic until you realise it’s actually conservative. The…
“What will I actually get for £50K?” That’s the question I hear more than any other. Whether it’s a CFO reviewing budgets, a CMO defending…
Fintech customer acquisition costs have risen roughly 60% since 2020. I’ve watched this trend accelerate from both sides of the table — first as a…
I’ve sat on both sides of this decision. For years, I built and led in-house analytics teams at Barclays and Deliveroo. I hired analysts, managed…
Every Monday morning at Deliveroo, our executive team gathered around one screen. Not to look at revenue (that number was already in everyone’s inbox). We…
I’ve seen it more times than I can count. A marketing team spends six figures on their analytics stack, only to discover that 20-40% of…