Analytics

Analytics

When to Migrate to GA4 Server-Side: A Business Leader’s Guide

GA4 server-side migration is the hottest topic in analytics right now. Every conference I attend, every Slack community I’m in, someone asks: “Should we move…

March 27, 2026 · 7 min read

Analytics

SaaS Metrics That Matter: Beyond MRR and Churn

Every SaaS dashboard I’ve ever reviewed starts the same way: MRR at the top, churn rate underneath, maybe a line chart showing both over time.…

March 18, 2026 · 9 min read