Web Analytics Consultant with 15+ years helping leading companies in fintech, e-commerce, and SaaS make smarter data-driven decisions.
End-to-end analytics setup — from tool selection and data layer architecture to dashboards and team training.
GTM, Tealium, and server-side tagging implementations. Clean data layers that scale with your business.
Multi-touch attribution models that help you understand which channels actually drive revenue.
Every engagement follows a structured approach designed to deliver measurable results, not just reports that gather dust.
I start by understanding your business goals and auditing your current analytics setup. What are you tracking? What's missing? Where is data leaking? This phase typically uncovers quick wins that pay for the entire engagement.
Based on the audit, I design a measurement framework tailored to your business. This includes data layer specification, tag management setup, custom event tracking, and dashboard creation — all documented for your team.
Analytics is not a set-and-forget exercise. I help your team interpret data, build testing hypotheses, and continuously refine tracking as your product evolves. The goal is self-sufficiency, not dependency.
I once watched a talented analyst present forty slides of beautiful charts to a board, and lose the room by slide three. The work was…
Say “data governance” in a leadership meeting and watch the energy drain from the room. It sounds like committees, policy documents and red tape —…
“We’ve bought the tools. We’ve got the data. So why do we still wait three weeks for an answer?” That question, from a founder who’d…
Every analytics conversation I’m brought into starts the same way. A leader shows me a wall of dashboards and asks, “Why aren’t we getting more…
15+
Years Experience
50+
Projects Delivered
£2.3M
Ad Spend Saved
4
Certifications
Certified and deeply experienced across the modern analytics stack. I choose the right tool for your context, not the most popular one.
Let's discuss how better analytics can transform your business decisions.