Web Analytics Consultant with 15+ years helping leading companies in fintech, e-commerce, and SaaS make smarter data-driven decisions.
Services
End-to-end analytics setup — from tool selection and data layer architecture to dashboards and team training.
GTM, Tealium, and server-side tagging implementations. Clean data layers that scale with your business.
Multi-touch attribution models that help you understand which channels actually drive revenue.
Blog
Search is changing faster than ever. With Google AI Overviews now appearing in over 50% of searches and 58.5% of searches ending without a click,…
Third-party cookies are already dead in Safari and Firefox. Chrome still holds 65% of browser market share, but the writing is on the wall: the…
Background
15+
Years Experience
50+
Projects Delivered
£2.3M
Ad Spend Saved
4
Certifications
Let's discuss how better analytics can transform your business decisions.